sábado, 29 de septiembre de 2012

50 Guerrilla Marketing Campaigns That Dared To Be Different

50 Guerrilla Marketing Campaigns That Dared To Be Different

Considering the rewards for pulling off a good campaign, it’s no surprise that guerrilla marketing is becoming more popular. The lower costs and the opportunity to surprise and amaze people are some of the reasons why this method is becoming more widespread among agencies. When done right, it can land a brand (and agency) a lot of attention, free publicity and if it’s really good, the chance to go viral. There are a lot of good examples out there so we’ve compiled 50 different examples (25 print and 25 video) for you to sink your teeth into.

Image Case Studies

Agency: Adholik – Creative
Agency: Sharpie
Agency: Propague
Agency: Taivas, Helsinki, Finland
Duracell Flashlights
Agency: N/A
Stop Global Warming
Agency: N/A, USA
Agency: Michael Kaminski and Kamil Kowalczyk (Creatives)
Agency: Agence .V.
Agency: Lowe Roche
Fitness Company
Agency: N/A, Germany
Quebec City Magic Festival 
Agency: Lg2
Swiss Skydive
Agency: Wirz/BBDO, Switzerland
First National Bank
Agency: Bozell
Arizona Science Centre
Agency: Cramer-Krasselt
Agency: Cossette
Agency: Saatchi & Saatchi Jakarta, Indonesia
St Vincent de Paul Society
Agency: Young & Rubicon
Mobility for Everyone
Agency: Propeg
Taystee Chili Sauce
Agency: McCann
Agency: Proximity BBDO
Panorama Hair
Agency: Rethink
RAC Road Assistance
Agency: The Brand Agency
National Geographic
Agency: SmithGifford, Washington DC, 
Agency: Direct

Video Case Studies

Hyundai – Interactive Times Square Racing Game
Agency: Momentum, New York, U.S.

Coca-Cola – The Happiness Table
Agency: Naked Communications, Copenhagen, Denmark

Coca-Cola – Happiness Machine
Agency: Definition 6

Coca-Cola – Rivalry Wallet
Agency: O escritório, Portugal

Trident Gum – All Night Long
Agency: Rhett & Link

Ura.ru – Make The Politicians Work
Agency: Voskhod

Tesco – Virtual Store
Agency: Cheil Worldwide, Seoul

Volkswagen – The Fun Theory
Agency: DDB, Stockholm

K.A.R.L – Animated Tattoo
Agency: Work Club

Kenco Coffee – The Talking Coffee Machine
Agency: Leo Burnett, London

Levissima – The Special Fridge
Agency: Lowe Pirella Fronzoni, Milan, Italy

Donimo’s Pizza – The Talking Scooter
Agency: N/A

Organ Donation – The Waiting Ticket
Agency: Y&R Brazil

The Walking Dead – Zombies in Cinemas
Agency: Unknown (For TopTV in South Africa)

OroVerde, The Donation Army
Agency: Ogilvy & Mather

TNT – A Dramatic Surprise On A Quiet Square
Agency: Duval Guillaume Modern, Belgium

TicTac – ‘Death’ By Flash Mob
Agency: Ogilvy Paris

Mr Kipling – Cake Dispenser
Agency: 101 London, U.K.

Heineken – Champions League Surprise
Agency: United State of Fans\TBWA, Amsterdam, Netherlands

NAB – Honesty Shouldn’t Go Unrewarded
Agency: Clemengeer BBDO, Melbourne

Philips – ‘AR’ Shaving Campaign
Agency: OglivyAction Taiwan

Puma – The World’s Fastest Purchase
Agency: Circus, Mexico

Waternet – Peeing Competition
Agency: Achtung!, Netherlands

Jung von Matt – Lorem Ipsum Recruitment
Agency: Jung von Matt

KLM – Airport Surprise
Agency: N/A

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