The Evolution of Digital Advertising [INFOGRAPHIC]

September 25, 2012 by Lorenzo Franceschi-Bicchierai13

LikeTweet+1SharePin ItShare

With computers and the Internet came digital advertising. PointRoll, a digital marketing company, decided to take a stroll down memory lane, revisiting the history of digital ads.

Their history goes as far back as 1987, when Apple introduced the Macintosh which featured HyperCard, widely considered the first multimedia tool. Over time, digital ads have evolved from static images to interactive designs with the help of universally used tools as Quicktime, Adobe Photoshop and Illustrator, and Flash.

SEE ALSO: The 41-Year History of Email

The birth of social media and gadgets like the iPhone and the iPad created new opportunities for multimedia, location-based ads that span across platforms, making digital advertising as rich a field as it’s ever been.

Check out the infographic below to see the evolution of digital advertising.

Infographic by PointRoll.

Source: http://mashable.com/2012/09/25/the-evolution-of-digital-advertising-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29