What Content Should Go In Your E-Newsletter? 50 Ideas

What Content Should Go In Your E-Newsletter? 50 Ideas

Creating great content on a regular basis for your e-newsletter can be tough. It’s what stops many small business owners from starting an e-newsletter, or prohibits them from sending them regularly.

Here is a list of 50 ideas to get you started. It’s a good idea to have a plan for what type of content will you send out regularly. Will there always be a long article plus tips? Will there be photos or charts? People build trust in your brand when you act in a way that is expected.

Also, you should think about what type of personality you want to convey. The types of content you choose will affect your brand’s image. Some small business owners may finds it makes them appear more human if they include personal stories or jokes. For other organizations, this would be the wrong tone.

Finally, don’t be afraid to ask your newsletter recipients what they’d like to hear more about.

50 content ideas for your e-newsletter

1. Promote your blog posts
2. Send people to other blogs or articles you like
3. Write product reviews
4. Write reviews of unexpected things (food, movies, books, bicycles, etc.)
5. Client testimonials
6. Answer a client email as an article
7. Tips
8. Beginnings of articles, find the rest on your web site
9. Coupons
10. Exclusive offers
11. Photos of happy customers
12. Photos of products in action
13. Employee biographies
14. Videos
15. Jokes
16. Cartoons
17. Charts
18. Statistics
19. Industry events
20. Technical information defined
21. Contests
22. Links to Facebook
23. Links to Twitter
24. Links to LinkedIn
25. Links to articles you’ve written
26. Downloadable white papers
27. Personal stories
28. Case studies
29. Portfolio examples
30. Welcome to new clients
31. Welcome to new readers
32. Number of products sold
33. External reviews
34. Behind the scenes at your company
35. Non-profit partnerships
36. Business partnership information
37. Frequently Asked Questions
38. Insider information
39. Recent work
40. Recent contracts
41. Thank you’s
42. Account information
43. Deadlines
44. Inspiration quotations
45. Birthday wishes
46. Photos of recent events
47. Photos of completed projects
48. Giveaways
49. Surveys
50. Membership and renewal notices

What other ideas do you have? What’s worked or flopped?

Source: http://www.mailonthemark.com/2012/08/what-content-should-go-in-your-e-newsletter-50-ideas/