jueves, 19 de junio de 2014

25 Beautiful Branding and Identity Design ideas for your inspiration

25 Beautiful Branding and Identity Design ideas for your inspiration

25 Beautiful Branding and Identity Design ideas for your inspiration

Branding

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
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Fuente: http://webneel.com/25-beautiful-branding-and-identity-design-ideas-your-inspiration

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