Brochure design is a magnificent and powerful offline promotional tool with the ability to push a significant boost in marketing campaigns and eventual commercial success if employed efficiently. The use of creativity in brochure design has no bounds, all the while representing a brand image, mission and all the reasons why the common man should go for it.
A brochure must have a clean, simple, uncluttered design layout that is easy on the eyes and inviting to the person holding it. While retaining all these attributes, the brochure must be as visually striking as possible, alluring the viewer in to have a second look and see what it might have to offer. A strong and attractive group of graphic elements will ensure that prospective clientele becomes involved in your promotional brochure, perhaps even enough to take a step further towards establishing a professional relationship with your brand.
Brochures can generally be found at tourist spots such as museums, galleries and major stores, displaying attractively designed information with the single purpose of hooking the viewers on to the commodity being advertised. The most common types of brochures are the ‘bi-fold’ (single sheet, four panels) and the ‘tri-fold’ (single sheet, six panels). However, with the advancements in technology today, one need not follow the conventional layouts for brochures, rather explore a whole world of possibilities for a refreshingly creative layout that will make your brochure unique and one of a kind.
While the purpose of any given brochure may vary from business to business, the function remains the same: to win over people. The form of the brochure gives way to allowing that function to be met effectively by cleverly designing the given space. That is where you get to play with the physical and visual elements of the brochure – the design. Below are examples of some very creative brochure designs, most of which fall outside the axis of conventional rules and guidelines as discussed above. Go through them and inspire yourself in to being the difference between good design and great design. There are many online brochure printing which can design such brochures for you.