lunes, 22 de julio de 2013

25 Creative and Awesome Branding and Identity Design examples

25 Creative and Awesome Branding and Identity Design examples

25 Creative and Awesome Branding and Identity Design examples
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
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Source: http://webneel.com/25-creative-and-awesome-branding-and-identity-design-examples

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