Logo Design Essentials | Logos are the cornerstone of a business’s brand appearance and can tell you a lot about the business itself. The quality of a logo can tell the customer how much their image (and customer judgment) really means to that business. A logo is considered as the forefront representative for a business. It provides the business with an image and it should be able to express the message unmistakably. Having just any logo, however, is not sufficient to create a brand identity for you. A well-designed logo can contribute to business accomplishment, while an insufficient logo can suggest unprofessionalism and turn off potential clients. But, what qualities make a logo great? How can you tell if a logo is truly efficient or not? A great logo makes a business memorable, first of all. It precisely expresses the business’s identity. A great logo will be eye-catching, but will also have a functional purpose to a business as well. Simply put, a great logo is a lot more than art.
Your logo can have some extravagant features but it should be simple enough to make a quick statement. A complex logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. The vast majority of logo designs that are both simple and effective are backed by many hours of research and unused concepts that never made the cut. It is typically the result of an extensive and thorough logo design process. But even simplicity takes skill and occasionally even more skill than a complex logo.
Your brand resides in your customer’s mind as an outcome of all the impressions made by encounters with your name, your logo, your marketing messages, and everything else that people see and hear about your business. When deciding on a logo design, think about your brand first. No logo, however well designed, can look good when encircled by opposing graphical elements or inconsistent fonts. This is why a logo is the central unit of a larger brand identity that includes company fonts, colors and document-design guidelines. If the logo is well designed, it will create the right image among the target clients which a business always wishes to have.
Appropriate Fonts | Logo Design Essentials
When it comes to logo design, your font should be unique. There are no solid and fast directions to help you determine which font you should land on for your logo. And due to the fact that we are poured with thousands of free fronts on the Internet, determining the ideal font to use can be a challenging task. When choosing a logo font you have to be mindful of the space between the characters (the kerning). Too much can make the logo seem airy and disorganized, while too little can make it seem overcrowded and uncomfortable.
Versatility | Logo Design Essentials
A modern logo can also be used in print, in a very high-resolution, on a website, on business cards, and even on clothing. A solution for this is to create a logo that is very simple or versatile. If a logo has a simple solid design, it can be easily recognized at all dimensions. From a thumbnail icon on Twitter, to a large format printed banner, the logo should be correspondingly effective across all potential applications. A very good example is the logo of ‘Nike’ which is only a small black swoosh and it looks equal on all means of media.
When considering logo design, it’s important to keep it unique. Copying someone else’s brand is a sure-fire way to guarantee that your logo will join the unidentified masses. In other words always look to develop something unique that has a logical and emotive link to your business. Without an original logo design, you may find potential customers and clients have a hard time recognizing your brand, confuse you with another business and, most importantly, end up going with a competitor rather than choosing your products or services. The last thing you want from a business logo is to have it mistaken for that of a competitor.
Designing a logo for your business involves more than just creative graphic design. Ideally, your business logo enhances prospective customers and partners’ fundamental first impression of your business and studies have shown that people identify and relate to images a lot faster than text. In today’s realm of multimedia, this rings more true than ever.