50 Guerrilla Marketing Campaigns That Dared To Be Different

Advertising And MarketingSeptember 27, 2012No Comments

 inShare60  

Considering the rewards for pulling off a good campaign, it’s no surprise that guerrilla marketing is becoming more popular. The lower costs and the opportunity to surprise and amaze people are some of the reasons why this method is becoming more widespread among agencies. When done right, it can land a brand (and agency) a lot of attention, free publicity and if it’s really good, the chance to go viral. There are a lot of good examples out there so we’ve compiled 50 different examples (25 print and 25 video) for you to sink your teeth into.

Image Case Studies

Nikon
Agency: Adholik – Creative

Sharpie
Agency: Sharpie

Propague
Agency: Propague

Unicef
Agency: Taivas, Helsinki, Finland

Duracell Flashlights
Agency: N/A

Stop Global Warming
Agency: N/A, USA

Tyskie
Agency: Michael Kaminski and Kamil Kowalczyk (Creatives)

Volkswagen
Agency: Agence .V.

Audi
Agency: Lowe Roche

Fitness Company
Agency: N/A, Germany

Quebec City Magic Festival 
Agency: Lg2

Swiss Skydive
Agency: Wirz/BBDO, Switzerland

First National Bank
Agency: Bozell

Arizona Science Centre
Agency: Cramer-Krasselt

McDonald’s
Agency: Cossette

Frontline 
Agency: Saatchi & Saatchi Jakarta, Indonesia

St Vincent de Paul Society
Agency: Young & Rubicon

Mobility for Everyone
Agency: Propeg

Taystee Chili Sauce
Agency: McCann

Pedigree
Agency: Proximity BBDO

Panorama Hair
Agency: Rethink

RAC Road Assistance
Agency: The Brand Agency

National Geographic
Agency: SmithGifford, Washington DC, 

Wonderbra
Agency: Direct

Video Case Studies

Hyundai – Interactive Times Square Racing Game
Agency: Momentum, New York, U.S.

Coca-Cola – The Happiness Table
Agency: Naked Communications, Copenhagen, Denmark

Coca-Cola – Happiness Machine
Agency: Definition 6

Coca-Cola – Rivalry Wallet
Agency: O escritório, Portugal

Trident Gum – All Night Long
Agency: Rhett & Link

Ura.ru – Make The Politicians Work
Agency: Voskhod

Tesco – Virtual Store
Agency: Cheil Worldwide, Seoul

Volkswagen – The Fun Theory
Agency: DDB, Stockholm

K.A.R.L – Animated Tattoo
Agency: Work Club

Kenco Coffee – The Talking Coffee Machine
Agency: Leo Burnett, London

Levissima – The Special Fridge
Agency: Lowe Pirella Fronzoni, Milan, Italy

Donimo’s Pizza – The Talking Scooter
Agency: N/A

Organ Donation – The Waiting Ticket
Agency: Y&R Brazil

The Walking Dead – Zombies in Cinemas
Agency: Unknown (For TopTV in South Africa)

OroVerde, The Donation Army
Agency: Ogilvy & Mather

TNT – A Dramatic Surprise On A Quiet Square
Agency: Duval Guillaume Modern, Belgium

TicTac – ‘Death’ By Flash Mob
Agency: Ogilvy Paris

Mr Kipling – Cake Dispenser
Agency: 101 London, U.K.

Heineken – Champions League Surprise
Agency: United State of Fans\TBWA, Amsterdam, Netherlands

NAB – Honesty Shouldn’t Go Unrewarded
Agency: Clemengeer BBDO, Melbourne

Philips – ‘AR’ Shaving Campaign
Agency: OglivyAction Taiwan

Puma – The World’s Fastest Purchase
Agency: Circus, Mexico

Waternet – Peeing Competition
Agency: Achtung!, Netherlands

Jung von Matt – Lorem Ipsum Recruitment
Agency: Jung von Matt

KLM – Airport Surprise
Agency: N/A

Tags

Source: 

http://www.simplyzesty.com/advertising-and-marketing/50-guerrilla-marketing-campaigns-that-dared-to-be-different/