“The more the visibility, the better it is remembered.” Mere investing in a business card and getting it distributed is not enough to gain popularity among your clients these days. A lot more is needed. Proper channelization of resources along with creative designs rule the market now days and are thus remembered easily. Therefore, companies are investing hugely in business stationery for themselves to build an image and an aura of professionalism. This helps them in personality management and also to lure in more customers. The design should be creative and pleasing to look at as it leaves an everlasting impression on the prospective client.
There are various ways to get going for thinking the designs, but dilemma is always caused while framing one. Here, we help you out with the best 15 tips to move with the flow.
1. Illustration
Direct connection is established between you and the client by having such stationery. So, this becomes the face of your organization. Any exchange of stationery items, which might happen between you and the prospective client, should depict professionalism. Good quality materials can make your stationery last.
2. Uniformity should be Maintained
Innumerable forms of stationery can be printed for the matter. Business cards, letterheads, brochures, pens, mugs are to name a few. The list is endless. The main idea to be maintained is the regularity and uniformity, which should be properly executed while getting the pattern designed and printed. The look and feel has to be the same with every concurrent print.
3. Getting Branded
The most sought after reason for getting the stationery designed and used, is to get branded. The items distributed help you get recognition among your clients and thus help in brand building. Majority of the clients look forward to buy products from an established organization. This brings up the need to get the designs customized.
4. Getting a Logo Done
The most difficult task to be performed while designing, is to come up with an idea and design for a logo. The logo has to be created keeping a lot of factors in mind, like it has to be simple to relate to, effective in its undertaking, etc. This is done keeping in mind that the logo has to be carried out in various forms of printing techniques, like it has to be either expanded so that it looks prominent in a billboard or even reduced to a minimal size to fit on smaller items like pens and cards.
5. Contact Details
The information to be included on the stationery items can differ according to the sizes.
6. Inclusion of VAT Number
Being a VAT registered company, you should include your VAT number on the letterheads as a signal of trust to your clients. It confirms that you are abiding by the laws and reassures the clients to have the faith on your firm.
7. Print your URL
In this virtual era, getting your products and services recognized online, with the help of a URL is of utmost importance. This is the most sought after contact detail nowadays and should be present on every item.
8. Choice of Font Type
The choice of fonts is really important as incomprehensible fonts are not liked by the clients. Do not try to stand out of the league by choosing the font that is un-readable. Users look for easy and simple fonts that can be glanced at the wink of the eye to portray the information easily.
9. Get the Appropriate Color
Attention grabbing colors should always be used for custom-made designs for your business cards. Colors not only catch the eye, but also engage the client to read-on. You should always choose different colors for different items, keeping the choice pocket-friendly.
10. Let the Images Speak
The purpose of including images is to let them speak, instead of text. But, the images should be relevant to your nature of business or the marketing scheme adopted. Any copyrighted image should not be used without taking the permission. Also, you should only incorporate high-resolution images to avoid blur and pixel problem.
11. Gaps are also Required
You should not overdo and try to incorporate text in every inch available. Instead, you should keep space to make your design viewable and interesting. Space can always help you break things down, slow the mood and even highlight the area of importance.
12. Punch-Line Helps
Each business does not require a punch-line to be present on the item. It, can however act as a source for brand-building. A slogan projects out the promises undertaken by your company towards serving the clients. So, incorporate wherever you find it necessary to do so.
13. Revision is Important
Revise your text before getting it printed. One mistake in the text can make a hole in your pocket.
14. Being Present Online Helps
All the designs should be flexible enough to adapt themselves to an online print as well.
15. Marketing and Distributing Techniques
First, think about the kind of items you require to distribute to increase your presence. Cards, brochures, pens are all effective items to increase your viewership.
Getting all these done requires a lot of efforts put in. The production of items requires a lot of time, effort and money. It is thus, advised to take the right decision at the right time without going over-board.
Follow these tips to create items for your brand and to bring out the real motive for their creation and do let us know your feedback in the comments section below.

Andrew Jhonson


Andrew Jhonson is founder of BestPSDtoHTML. He loves creative designs, photography, paintings and everything about innovation. As an Internet entrepreneur, he constantly tries to develop new ways to bring content faster and closer to the end users in a more streamlined way. His main focus lies in inspiring all the designers and develpers with all new ideas through his blogs.

Source: http://www.bestpsdtohtml.com/15-best-tips-to-figure-out-creation-of-business-stationery/