‘I feel so good’ – this is kind of feeling that engulfs your soul when you are done with designing an Infographic. Yup, great achievement as it appears. Infographics are famous for driving huge traffic, building natural links and so on. In short, it is going to do a service to your website by giving the brand image of your organization a shot in the arm.
So, you are immensely satisfied with the way things are. But the problem is that infographic rarely works that way. There are hundreds of infographics languishing in the dark despite having great interface and all that. Do not make this happen to your infographic at any cost for God’s sake. Following are some reasons that can ruin all prospect of your infographic and make it stink.
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Set The Tone Right
When you are covering some serious topics like workplace safety, you have to make sure that you have set the tone of the infographic in line with the subject. You simply cannot use humorous elements when the infographic about Cancer or any other fetal disease. Similarly, if the infographic is on funny subjects, you should not be using serious tone while describing it.
Man You Lack Sub Headings
I have seen countless number of infographic that looks awesome but fail short of being irresistible. You need to incorporate sub headings in the infographic otherwise people will lost track of what the ingraphic is all about and maybe lost the enthuse to scroll down and go through the entire infographic.
Do not make it Look Like Superficial
Do not scratch the surface. To design an awesome infographic, you have to do through research and there is no two ways about it. You have to make sure that the infographic looks professional and contains the brilliance of through research and not fluffy elements. Go deep into that subject and then you will be able to add the wow effect in it.
Say Something Man
You should not make the infographic looks immensely boring with only raw data and nothing else. You have to change that mindset. Thing big. Think about the audience. You have to be proactive while designing the infographic. Add some nice bulleted points that should clearly show that you have done extensive research on the subject. In short, you have to add every semblance of making it look like awesome.
Do Not Make it Your Sales Proposal
Everyone likes to promote his or her business, but infographic is not the medium that you should be using for the same purpose. If people get wind of the fact that you are trying to hard sell your product via infographic, your marketing efforts are certainly going to get perished. Rather you can try any of the following – show some interesting facts about your industry, talk about how the industry has evolved or your awesome product is made.
You Should Not Forget Your Audience
You should not treat your infographic as another link-building tactic. It would be a lost cause if you do so. You have to remind yourself that links are the byproducts of doing awesome things and that being said, you have to do everything possible in your hands to make the infographic look awesome. Try to solve their problems of the audience by designing something inspirational.
Do not Use too Complex Idea
Theme of your infographic should not be too complex otherwise, people will have a hard time trying to figure out what it is all about. If the idea is too complex, you can break it in parts. Use sub headings, bulleted points to explain things. Use graphics to illustrate complex data. Hope these tricks will work for you.
Do Not Make it Excessively Long
If the infographic is too long, it will take forever to get loaded properly. Visitor might not wait for that long to get a glimpse of the infographic. So, it makes sense that you apply restrain while deciding the length of the infographic. There is no hard and fast rule when it comes to determining the ideal length of the infographic.
The Facts are Wrong
I know that time has been hard on you but that does not mean that you will simply ignore the basic tenants of designing an infographic. You have to be factually correct and there should be zero compromise on this front if you are to see your infographic gaining traction.
Source: http://design-newz.com/2013/07/20/tips-to-make-your-infographic-look-stunning-2/
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